Here’s what I know to be true from working with top thought leaders, including Seth Godin & Michael Port:

YOU CAN'T BE A GAME CHANGER IF YOU'RE A FLASH IN THE PAN

Here's the reality. Many aspiring thought leaders that were recognized as best-selling authors, top speakers and media experts just a few years ago have fallen off the radar.

It's not as if these authors and speakers weren't trying their hardest to maintain their visibility and reach.  Yet despite their efforts, they couldn't figure out how to turn that fleeting success into long-term impact.

In my experience there are two primary reasons for this:

1. Some have a relevant, paradigm-shifting idea and a lot to offer their audience, but they're wasting time, energy and money on strategies that don’t work for them. As a result, it's only a matter of time before they burn out (or even give up) because they're not following the unique pathway that’s right for their unique message.

2. Others have been able to spot the pitfalls, make adjustments and customize their strategies to align with their business model, stage and goals, but their message and positioning need development in order for them to stand out and truly change the conversation.

The thought leaders who have staying power know that realizing their full potential requires both: a unique strategy and a unique message.

Promise and Benefits

The diagnostic identifies your stage and positioning as a thought leader and shines a light on your current mix of strategies so you know exactly where you stand - and what you need to do next.

There’s a multitude of benefits that clients receive when they invest in the Thought Leader Diagnostic, but the value for YOU boils down to these two:

#1: Your immediate benefit

Based on my experience, it’s very likely you are not using your time and money in the most effective way to grow as a thought leader.

After taking the Thought Leader Diagnostic, you will immediately know what to keep doing, what to stop doing, what to change and what to do next.  As a result, you’ll sleep better at night, recoup wasted resources and see savings in your pocket as soon as we complete our sessions.

#2: Your long-term results

Although those immediate results are really enticing, there’s a more important benefit if you want to have staying power in your industry.

In a world where it's easy to lose your way, the Thought Leader Diagnostic is a compass for your career.  When you understand YOUR current stage and location within YOUR big picture, it becomes crystal clear where you need to focus over the next 6 to 12 months. 

Without this orientation and clarity, your path to reaching your full potential as a thought leader will take significantly longer than it needs to… if you get there at all.

How Does It Work?

Step 1: Thought Leader Intake Questionnaire

Once you book your session, I will email you a detailed questionnaire that is designed to identify your stage as a thought leader and how your current strategy aligns with your message, business model, and goals. 

To get the most out of your diagnostic session, you'll want to devote some quality time to answering the questions - more than you'd spend on skimming your social media feeds!

Just by filling out the questionnaire, you'll begin to recognize what's working, where you have gaps and where you need strategic direction to expand your results and reach. 

Step 2: Thought Leader Diagnostic: Live Sessions

Building on the answers you provide in the intake questionnaire, you will receive two live, 90-minute diagnostic sessions where we will not only confirm your current location and stage as a thought leader, but also identify what’s working, what’s missing and what needs to change so that you can follow the unique strategy that’s required for you to maximize your impact, visibility and income.

• Session One: We’ll review and assess your current positioning in relation to your overall goals. We will identify areas of development and specific next actions to support you in growing your visibility and impact with your audience and industry.

• Session Two: We’ll review and assess your current mix of strategies and tactics, including what’s working, what’s not, and where you have gaps as well as untapped opportunities. We’ll discuss priority areas and specific next actions so you know where to focus your energy and resources.

By the end of the live diagnostic sessions, you'll have a much greater understanding of your unique direction and where to focus your time, money and energy over the next 6 to 12 months. As a result, you'll gain clarity and peace of mind, knowing you’re following the right strategies for you instead of spinning your wheels.

You will receive recordings and transcripts of both live sessions.

Have Questions?

Are you working really hard to grow your platform, but not getting the results you want and not clear on what to do next? Do you have questions about how the Thought Leader Diagnostic can take you to the next level?  Click here to send me an email and I will get back to you.