Case Studies
Michael Port
The Goal:
To change the conversation in the speaking industry on how to inspire an audience
To publish and launch his book, Steal the Show, with maximum visibility and impact
To grow the Heroic Public Speaking brand and business
Joey Coleman
The Goal:
To launch Never Lose A Customer Again as a national bestseller
To shift the industry conversation around customer experience
To grow his platform as a keynote speaker and recognized thought leader
Debbie Reber
The Goal:
To change the conversation around how the world views neurodiverse children
To publish and launch her book, Differently Wired, with maximum visibility and impact
To develop a wider audience for her message, TILT Parenting podcast and book
To grow her platform as a speaker and recognized expert
Seth Godin & Portfolio Publishing
The Goal:
To amplify Seth's own marketing campaign for the launch of his book, Meatball Sundae
To identify creative, cutting-edge ways to spread the message that aligned with the ideas in his book
To reach new audiences outside of his existing tribe
Barbara Trautlein
The Goal:
To grow her platform as a thought leader and recognized industry expert
To publish and launch her book around the unique message of Change Intelligence (CQ)
To expand her business model and visibility as a keynote speaker
Carol Roth
The Goal:
To become a recognized thought leader in the small business space
To publish and launch her book, The Entrepreneur Equation, with maximum visibility and impact
To use the success of the book to grow her platform as a national TV and media expert
Les McKeown
The Goal:
To launch his book, Predictable Success, on a national scale
To develop a wider audience for his message
To grow Predictable Success into a national brand